SweetLegs Celebrates 10 Years in Business

A Decade of Fashion, Empowerment, and Community

This business spotlight story features SweetLegs Clothing Inc (SweetLegs), a well-known local Fashion E-Commerce business in Kelowna. “10 years ago, we had no idea the impact we were going to make,” admits Chris Pafiolis, Co-Founder of SweetLegs. “With every product we design and every customer we touch, we get to spread a positive message whilst also supporting the growth of our talented team, without whom we wouldn’t be here today.”

Continue reading the story of Kelowna’s local brand which was once just an idea around a kitchen table but has blossomed into a transformative product, inspiring customers to celebrate their individuality, exude confidence and feel beautiful.

The SweetLegs storefront in Lake Country, BC.

On April 11th, 2024, SweetLegs will be celebrating its 10th anniversary. The company was founded by a dynamic husband and wife duo, Chris and Addie Pafiolis. This milestone marks a decade of promoting body positivity and inclusivity in fashion while fostering community support.

SweetLegs is an E-Commerce veteran in Kelowna and continues its mission to spread confidence. With over 1000 styles and hundreds of independent distributors across Canada, the company continues to design comfortable, stylish and inclusive clothing ranging from size 00 to 28.

The brand sets itself apart from others in the industry by featuring real women from the Okanagan community over professional models. This embodies a message of body positivity and authenticity. With its new ambassador program that launches on April 15th, 2024, SweetLegs aims to create a new economic opportunity for influencers and fans, all while representing the brand.

Chris and Addie Pafiolis, Co–Founders of SweetLegs.

SweetLegs’ dedication to community support extends further. The company has supported several charitable organizations such as Mama’s for Mama’s, Cops for Kids, and Duffels for Dignity. In a particularly touching tribute in 2017, following the loss of their newborn son Theo, the company launched a commemorative print legging, donating proceeds to support families with palliative children.

Join SweetLegs for their 10th-anniversary celebration at their flagship store in Lake Country on April 12th, 2024 from 10:00 am to 5:00 pm.


The information for this article was provided by SweetLegs Clothing Inc.